This means that some events are less well known than others. Newspapers and television channels need to make money, so they show more serious sports stories than others. Media coverage of sports events affects the right to freedom of expression. In extreme cases, they could even be killed. If an athlete is seen as immoral or unacceptable, it could affect their employment opportunities or even lead to violence against them. The media's portrayal of sports people can also influence how they are treated by other members of society. Any poor image or personal conduct harms their image and, in some cases, their entire career. They represent them as good or terrible, which influences the sponsorship obtained by athletes. Sports figures are portrayed in the media. How does the media violate the rights of sports personalities? In these cases, the athlete is said to be in the public eye. Pressures can arise when there is a close relationship between an athlete and the media, such as when they work together or if one person is responsible for most of the coverage. Athletes can also influence the media through their actions for example, by responding to questions asked of them during interviews or appearing at news conferences.Īthletes can be affected by the media in different ways depending on the nature of their relationship with it. Indirect channels include articles written about them, TV shows about their teams, and so on. The direct channel involves interviews with players after important games or tournaments, or when something interesting happens in their lives. The media influences athletes through two main channels: direct and indirect. However, negative media coverage can have the opposite effect, discouraging potential athletes from participating in or watching their favorite sports. If media attention is positive, it can create enthusiasm for a sport among people who might not otherwise be interested in it. How does the media influence prospective athletes? Media coverage can have a strong impact on an athlete's decision to pursue a career in sports. The former group uses it to communicate with fans, while the later exploits it for evil purposes. Thus, the influence of Twitter on athletes is both beneficial and detrimental. Some users send abusive messages, others spread gossip, and there are even cases of people using this platform to sell drugs or commit crimes. However, not all forms of communication on Twitter are positive. This service is also useful for exposing corruption in sports organizations since there are many cases when athletes have used the platform to criticize their managers or national governments. In fact, almost all top athletes have a Twitter account where they post news about themselves and their sport. The use of Twitter by athletes is very popular. Is it, however, a beneficial or harmful influence? Twitter, through its processes, influences sportsmen and sports in general. It is an excellent tool for immediately disseminating information to fans. How does Twitter affect the lives of athletes?Īthletes are expected to have a Twitter account where they may expose their private views to the world. Overall, social media affects athletes in a negative way by causing them to copy unhealthy behaviors, allowing them to appear better than they actually are, and giving them reasons to seek attention from others. This is usually done by posting funny images or videos, which gets more likes and comments from friends and followers, which then gives the person feeling uncomfortable about it even more reason to post more stuff. Social media also exposes them to gossip, which is very dangerous for young athletes who need to keep quiet and focus on their sport.įinally, athletes use social media to seek attention from others. This can lead others to believe that they can have any kind of lifestyle they want and still be successful at what they do, when in fact this is not true at all. These young people then start copying what they see, which often includes using drugs and other harmful practices to try and look like them.Īnother negative effect is that athletes use social media to show off their lives, which makes them appear more important than they actually are. They are continuously assaulted with manipulated pictures of models and sports, which create false expectations of body image and life in general. One of the most significant detrimental effects of social media is the false pictures that young athletes see.
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